“where Are All the Brides Hiding?”
Posted: Wednesday, February 10, 2010
by Natalie Bradley
Natalie Bradley Events
I'm going to tell you how to figure out where YOUR ideal, high-paying brides are hiding. It may be different than you thought, but I guarantee it will be much easier to find her by the hundreds and even thousands!
Look through your past bride profiles. Call past brides and ask the questions below if you don't know the answers. Once you figure this out, you can do some pretty creative marketing and advertising to attract a constant stream of brides to your business fast and furious!
What magazines on-and off-line does your bride read?
When you know her hobbies and interests, figuring out what magazines she reads is as easy as 1-2-3. For instance, one of our clients figured out that all of her brides had one very important thing in common (or at least 90% of them did) they own and love dogs. Not just any dogs. The kind you dress up and treat like a child! She had beautiful pictures of a dog who was a wedding attendant and took up an ad in a dog magazine featuring the dog in the wedding and promoting her company. The brides went wild (and *bonus* there was no competition in the whole publication)!
Who else does business with her?
Again, get creative. Of course, it's important to know who she does business with in the industry, but also outside of it is just as important. Let's stick with our dog example for the sake of simplicity (remember K.I.S.S.). Partnering up with vets, groomers, doggie day spas and resorts would be genius to get in front of brides continuously and consistently. Perhaps you could buy advertising in their newsletters, sponsor events they're hosting, have materials in their lobby . or all of the above! (Are you loving this yet???)
What other e-zines and blogs does she read?
Again, be best friends with these people. Be a guest writer and blogger. Comment on their blog posts. Buy ads in their e-zines or on their blogs. Get out there in a big, creative, inexpensive way! I say, "if it works, work it!"
Your Bride Attraction Assignment:
It's as easy as 1-2-3. Just answering these three questions and following through alone can fill your wedding business this year without making any other efforts! All it takes it one fantastic idea that you implement and follow through on to see real tangible results in your bridal biz.
So what's stopping you? Go research and start marketing!!
2008-2010 Soire! Ltd.
Want to use this article in your E-zine or website? You can as long as you include this complete statement:
Event Planning entrepreneur Natalie Bradley publishes the "Bride Attraction" weekly e-zine. Get your F*REE audio course: "5 Ways to Recession-Proof Your Wedding Business...Starting Today!l" at www.BrideAttraction.com
About Natalie Bradley
In 2003, Natalie Keene Bradley launched Soire! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company. We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients' dreams for their special occasions and have uncovered the essential tools needed to create fabulous events.
Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the "lifestyle expert" on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb's Living Life with Style TV show as well as being featured on Elizabeth Dalton's and Barbara Dooley's radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys' Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!
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