Attract Brides to your with a Compelling Marketing Message
Posted: Monday, February 08, 2010
by Natalie Bradley
Natalie Bradley Events
A long time ago I heard this very important statement: "A confused client never buys." And, that changed my life. So, I ask you...are you confusing potential brides into NOT buying?
You may not even realize you're being wishy-washy in your marketing and that Brides are getting confused reading your marketing materials. So first, let's start with a few indicators that you're committing this Bride Attraction sin: Brides aren't clear on your services at all, inquiry emails seem unclear on your packages and what's involved, you get frazzled explaining what you do to Brides when asked.
Let's start with the easiest place: What do you do? Are you a planner?
Are you a photographer? Are you a caterer or an entertainer?
What solutions do you provide to Brides to solve their problems? Do you reduce stress, save time, save money, preserve memories, ensure that there will be enough food and beverage? Write down the tangible solutions that you provide to brides in SMALL, bite-sized statements.
How will you make a difference? Think about what makes you special. How do you provide your services for the Bride to give her the dream wedding she always wanted? What guarantees can you give her to put her mind at ease?
What makes you different? How is your service or product different from others who provide similar or the same items to Brides? Get really clear on this. Make a list of what this looks like, whether it's your style, approach, personality, your availability or anything else that you do differently!
Now, take these 4 VERY simple elements and put them together in a clear, concise and compelling message to the Bride. Here's an example from my own company: "I work with brides who struggle with being stressed out and overwhelmed, and have no idea where to begin planning. They would like to create their dream wedding day to start their beautiful lives together centered with love. What separates my service from other wedding planners is that I know the secrets and the system to creating a fantasy wedding that is customized, personalized and centered around who you are and not who you think you should be. And, because of this, my brides are able to relax, let loose and enjoy their wedding planning experience as well as their wedding day, and only focus on the love that brought them together in this moment in time."
Your Bride Attraction Assignment: This simple process is so easy to do in the next 5 minutes. So, don't procrastinate doing this! It's soooo, soooo important!! But waitmost wedding planners and professionals get stuck is in using this properly.
Once you put together this statement, you must use it in every single piece of your marketing material. Make it exactly the same everywhere.
Be consistent and practice saying this over and over and over again. You want to say this to Brides, Wedding Vendors, Strangers.ANYONE and EVERYONE you meet!
You can't get much clearer that that! If you need help creating YOUR message, setup a one hour consultation with Natalie today (link to the
2 step a loa carte consultation option).
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Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the "lifestyle expert" on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb's Living Life with Style TV show as well as being featured on Elizabeth Dalton's and Barbara Dooley's radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys' Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!
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