Forget about the Competition!



Posted: Friday, May 08, 2009

by
Natalie Bradley Events

Have you ever stopped and thought, "why are they getting all the brides?" or maybe wondered "how can I be as successful as that company?" I used to do the exact same thing and then the answer came to me suddenly.

I was trying to BE "them". I was emulating every single thing that my competition did....I mean I was doing this up until the end of the summer this year. Then, someone said to me "there is no competition". I didn't get it at first, but after hearing this several times and really letting it sink it, I got clear. The reason why you'll never be as successful or as good as them is because you're constantly comparing yourself to and trying to be "them". STOP IT!

Try being you for a change....I mean REALLY being you. Be truly authentic in your marketing. Why are you a Wedding Planner? What makes you tick? What's YOUR story that makes you....YOU?! Brides want to know this and they will truly be drawn to that. If you're a little silly, let it shine. They will come to you like moths to a flame. Quit trying to measure up to "their" standards for once and create your OWN!

Fab Planner Advice:

Journal for a moment about what makes you so awesome. What are you passionate about? What is your true love? Why are you planning weddings? What makes you the best planner to hire? What makes you...YOU? Identify this through journaling, and then start using this in all of your marketing and in every essence of you!

2008 Soire! Ltd./Natalie Bradley Events

Want to use this article in your E-zine or website? You can as long as you include this complete statement:

Event Planning entrepreneur Natalie Bradley publishes the "Fabulous Planner" weekly e-zine. Get your F*REE report: "Top 20 mistakes keeping you from being a fabulous, successful event planner" at www.FabulousEventPlanners.com .

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